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  • Writer: lucipreciado
    lucipreciado
  • Apr 29
  • 1 min read

Integrated Marketing Plan:

Goal: 500 followers

Objective: Create a community where people can talk in the comments and share their goals, progress, and ask for advice.

Strategies: Blog posts, Tiktok, & Instagram

Buyer Persona:

  • College girls/recent graduates age 18-24

  • Sport Management Major

  • Wants to work in sports

  • Enjoys watching sports/going to games

  • Graduating soon and looking for internships/jobs

Tactics:

  • Weekly blog posts

  • Occasional podcasts with friends working in sports/looking for internships

  • Tiktok (DIML, blog posts)

  • Instagram reels

Return On Investment:

Goal: 500 followers

ROI: More followers brings a larger audience and creates a bigger community for people to share their experiences


 
 
 

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